Sony Pictures and Hat Makers Goorin Announce Breaking Bad Exclusive


Breaking Bad Goorin 1

Extraordinary hat makers Goorin Brothers have teamed with Sony Pictures Television to bring fans something that they have been clamoring over for years; the Heisenberg hat!

Debuting at Comic-Con next week the hat will come packaged inside of an amazing case! Fans who are interested in purchasing this one of a kind collectible but won’t be in San Diego at the time should be sure to check out the official site and sign up for the newsletter to be the first to know any details when they arrive.

Please check out the official press release below.


Century-old Bold Hatmakers, Goorin Bros., announces  its collaboration with the Sony Pictures Television series Breaking Bad to launch an exclusive collector’s edition hat and box set of the official Heisenberg hat, the signature black felt porkpie hat actually worn by the series’ lead character. The hat and box set will debut during this year’s Comic-Con convention in San Diego. The final episodes of Breaking Bad will premiere on AMC on August 11th at 9PM ET/PT.

A renowned hat brand established in 1895, Goorin Bros. was tapped to produce the original porkpie hat design worn by Breaking Bad’s main protagonist, Walter White, also known as Heisenberg. Popularized by the show, the Heisenberg hat will now be offered as an exclusive release from Goorin Bros. An official launch party will kick off a very limited release of the hat and box set. Set during the Comic-Con convention, the event will take place July 20th at the hatmaker’s San Diego Gaslamp location, featuring an exclusive in-store autograph signing with series creator Vince Gilligan.

“We are honored to have produced the official Heisenberg worn by Walter White and to be associated with such a groundbreaking series as Breaking Bad,” said Ben Goorin, President of Goorin Bros. “It is an exciting opportunity to contribute our craftsmanship in collaboration with – SONY to avail Walter White’s signature style to series fans and hat aficionados alike.”

In honor of the year the brand was established, 1,895 limited edition official Heisenberg hat and box sets will be made, with a nationwide roll-out beginning at followed by individual releases at Goorin Bros. hat shops. The release dates will be announced on

The official Heisenberg hat and box set includes a fine quality 100% American made wool felt porkpie hat, a letterpress serial numbered certificate of authenticity, custom interchangeable hat pins, Breaking Bad themed butcher paper wrapping, and an American crafted round hat box.
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About Goorin Bros.
Century-old Bold Hatmakers, Goorin Bros. was created in 1895 and is now in its fourth generation of leadership. Goorin Bros. continues the tradition of authentic family craftsmanship and is supported by a team of individuals who share the same passion for the cultural, artistic and hands on approach to this century old brand that began on the streets of Pittsburgh, Pennsylvania.

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