“Geek Couture” Returns to San Diego Comic-Con
2015 with 2nd Annual Her Universe Fashion Show
Designer Submission Process Opens Today – Will YOU be the Next Winning
Designer to Create a Fashion Collection for Hot Topic?
NEW YORK, NY- April 8th, 2015 – Calling all designers for the chance of a lifetime! Last year, Her Universe and Hot Topic took Comic-Con International in San Diego (San Diego Comic-Con) by storm with rave reviews and a full house for the first-ever full-scale “Geek Couture” fashion show and design competition. Now the ultimate runway for fangirl fashion is back and bigger and better for this year’s San Diego Comic-Con, the world’s premiere comic book and popular arts convention. This second annual must-see “Geek Couture” fashion show, to be held July 9th at the Manchester Grand Hyatt Hotel in San Diego, is the brainchild of Ashley Eckstein, founder of Her Universe – the trendsetting geek girl apparel company. Once again, Her Universe and Hot Topic are offering fans and amateur designers, male or female, the opportunity to submit their own women’s fashion designs based on anything that is celebrated at Comic-Con, original or inspired by popular media. The submission process opens today and designers, 18 years and older, can submit designs to be considered for the fashion show at http://www.heruniverse.com/fashionshowcontest. The deadline for submissions is April 22nd, 2015 and the 25 contestants will be selected and announced by April 28th, 2015. As with last year, two winners will be selected – one chosen by a panel of judges and the other – an audience favorite, for the unique professional opportunity to design a fashion collection with Her Universe Founder Ashley Eckstein for specialty retailer, Hot Topic. Last year’s winners, Amy Beth Christenson and Andrew MacLaine, wowed the audience with their original, handmade creations and, as a result, their exclusive Marvel Avengers Collection is premiering in Hot Topic stores and hottopic.com this May – see a sneak peak of their new collection below.
“We’re thrilled to announce The Her Universe Fashion Show is coming back to San Diego Comic-Con 2015,” said Ashley Eckstein. “I can’t wait to see the designs submitted this year. It’s going to be impossible to choose only 25 designers to compete in this year’s show. SDCC brings together a pool of incredible talent!”
“The success of last year’s fashion show highlighted the unique opportunity to directly engage fans in what is clearly a labor of love,” said David Glanzer, director of marketing and public relations for Comic-Con. “We are excited to welcome Ashley and The Her Universe Fashion Show back for what is sure to be another fun and exciting event.”
This year’s Her Universe Fashion Show promises to surpass last year’s trendsetting event by providing, once again, an educational and unprecedented opportunity for designers from all over the country to show their designs to the world. Last year’s show was featured in such entertainment and mainstream media as TIME, MTV and Hollywood Reporter as well as fashion media including Cosmopolitan, Nylon and PopSugar. With last year’s social media reach for the fashion show exceeding 31+ million, this year’s event promises to reach an even greater audience.
“The Avengers fashion collection designed by the winners from last year’s fashion show is beyond amazing,” said Cindy Levitt, Senior Vice President of Merchandising and Marketing at Hot Topic. “We can’t wait to do it again this year!”
The rules for the 2015 Her Universe Fashion Show are the same as last year – designs must be fashions, not costumes, and can be “geek couture” or ready-to-wear outfits. 25 designers will be chosen to participate in the show. The chosen designers can wear their own fashions on stage or opt to use their own model for the runway. There are no tickets for this event. Entry will be first come-first served and admission is free with a San Diego Comic-Con 2015 badge. To see the rules for The Her Universe Fashion Show and design competition follow this link: http://www.heruniverse.com/fashionshowcontest