SDCC 2014 Pre-Reg Moved To Early Next Year

San Diego Comic Con '14

Here’s another update from CCI about pre-reg! I’m glad to hear they’re doing something about those that aren’t eligible. Any amount of extra stress on the serves isn’t needed, even if it seems like a small number of people. I’m interested to see how all of these improvements work out. What do you think of this list? Are you annoyed that it keeps being pushed back? Let us know your thoughts in the comments!

We want to thank all of the eligible preregistration attendees for their continued patience while we fine-tune the online registration system. Although we have been working around the clock with EPIC Registration, there is still room for improvement. Because we want to have as fully developed a product as possible we have decided to postpone Comic-Con 2014 badge preregistration until early next year.

We know this is a disappointment and are sincerely sorry for the delay. However it really is our hope to avoid some of the issues we’ve had in the past and the additional time will allow us and EPIC to best address those issues.

Here are some of the new features we are trying to implement in hopes of creating a smoother process for 2014 preregistration:

A shopping cart!

The new EPIC shopping cart should allow you to hold available badge inventory for all members of your party during your registration session.

Single session purchasing!

In the old EPIC Registration system, attendees had to purchase their badge first and then start the entire process all over again for their next guest. Now, when you begin your online registration session you will enter the number of people you are buying badges for and on the following page all available badge inventory should be held for each member of your party. You will not have to make a second purchase!

Landing page validation!

In the past, non-members and ineligible attendees could access the landing page and waiting room, potentially taking up space in line that should be reserved for eligible participants. In order to keep non-members and ineligible attendees out of the waiting room, we are implementing a unique registration code that must be entered prior to arriving at the landing page. This means that only eligible attendees (and possibly a few muggles) will be able to access the landing page and attempt to gain entry into the waiting room.

Extensive load-testing!

Have you ever tried to shove 100,000 jellybeans through a funnel all at once? The experienced engineers at Web Performance are virtually attempting just that, by following time-proven load-testing methodologies. Extensive load-testing in advance will not only give us information about EPIC’s user capacity, but also pinpoint potential problem areas.

We are thankful that so many of you offer feedback on what does and does not work. We value that information and are working to address many of those issues. Unfortunately, we are still faced with the problem of having more demand than badge availability. We hope these new features will help alleviate some of the more difficult parts of the badge purchase experience.

Thank you for sticking with us through this process and we hope to have more information for you after the New Year.

Happy Holidays from the Comic-Con team!


  • Educate me please! I want to make sure I understand the process: Preregistration will be completed by CCI for all of last years badge holders only. I assume that these folks that are insured a spot will log into ‘the system’ and confirm or deny tickets, leaving the remaining denied/unclaimed tix to those that have not attended but are registered on the CCI site to fight over at a later date. Is this correct or am I confused?

    • That’s pretty much correct. It’s not as simple as accept or deny though. They still need to purchase and “fight” everyone else to get a badge.

  • I think it’s a good idea that they are streamlining but they’ve said that for the past two years and it hasn’t really improved. I’m particularly frustrated with the delay because I couldn’t make it last year, so I’m not eligible for pre-reg this year. I want to come this year from the UK, I’ve now had no choice but to buy my air fare because the prices kept increasing and hope that I get a badge when it goes on general sale, that pretty much sucks when the air fares is over $1000!!!

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