Mimoco Teams with Hasbro For My Little Pony: Friendship is Magic X MIMOBOT® Designer USB Flash Drive Collection

Toys & Collectibles

Everyone can store and transport files with friends in and outside of Equestria!

(Boston, MA – February 28, 2013) — Mimoco® (www.mimoco.com), makers of the MIMOBOT® and MIMOMICRO® lines of designer USB flash drives and card readers lets fans in on their newest collaboration with Hasbro, spreading Mimoco’s reach all the way to Equestria with the release of the My Little Pony: Friendship is Magic X MIMOBOT Series of flash drives, available in up to 128GB as well as USB3.0 speeds. The collection showcases Rarity, Twilight Sparkle, and Rainbow Dash, three of the darn-tootin-cutest ponies, in MIMOBOT stylistically illustrated flash drive form. Each MY LITTLE PONY MIMOBOT drive also comes preloaded with extra digital goodies called Mimory®. The bonus My Little Pony-themed content includes the MimoDesk® personalization suite of super cute wallpapers, icons, and avatars, exclusive MimoByte® sound software, as well as an entire digital issue of the My Little Pony comic-book, videos, and a preview of the gorgeous new watercolor Pony adventure book “My Little Pony: Under the Sparkling Sea” by award-winning illustrator Mary Jane Begin!

Rarity MIMOBOT is the super glam unicorn of the crew, sporting diamond-esque cutie marks, fluttery eyelashes, and a refined vocabulary. Rarity includes an indicator light that will give off a bright glow to expose buried treasures, like your most recent report or assignment. A precious jewel for any MIMOBOT collector’s
trophy case, Rarity is a special-edition product available exclusively at www.mimoco.com.

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Twilight Sparkle MIMOBOT is hungry for knowledge and data. From her ‘sparkly’ cutie-mark to her starry eyes, this little pony has seemingly no end to what universal truths she can store – besides her capacity – which, fortunately, can go up to a large 128GB.

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Rainbow Dash MIMOBOT is so fast she gives our super-speed USB 3.0 drives a run for their memory! Full of speed, spunk, and now your digital memories, the Rainbow Dash MIMOBOT radiates her prism-spectrum mane, lightning-cloud cutie mark, and undeniable charisma.

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The “My Little Pony: Friendship is Magic animated series has captured Mimoco’s hearts,” says Mimoco spokesperson Jessica Smiley. “Working with Hasbro to make My Little Pony characters in MIMOBOT form was a no-brainer and we are so lucky to be a part of the magic.”

This marks Mimoco’s third collaboration with Hasbro alongside the TRANSFORMERS and G.I. JOE brands. Mimoco is excited to intrigue everypony while adding to their line of drives featuring Hasbro franchises.

Rarity, Twilight Sparkle, and Rainbow Dash MIMOBOT flash drives are now available at www.mimoco.com and in select stores.

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