WHO: THQ’s upcoming game Saints Row: The Third, and Pearl Media, a non-traditional, out-of-home media company that specializes in transforming buildings into unique, vibrant, interactive 3D out-of-home experiences.
WHAT: THQ is bringing downtown San Diego to life and transforming the side of PETCO Park at the intersection of K St. and 7th Ave. into a live, 3D experience. Without 3D glasses, the public will have the chance to see large-format 3D images popping off walls of PETCO Park from THQ’s upcoming game, Saints Row®: The ThirdTM. From tanks crushing cars to characters smashing through buildings, the 3D-event will make you feel like you are part of the game, not just a spectator. Come experience San Diego’s outdoor 3D Comic-Con extravaganza!
WHERE: PETCO Park on the corner of K Street and 7th Ave in San Diego, CA. To see an example of a previous 3D projection from Pearl Media, check out the launch of the Lexus CT 200h Hybrid that brought the architecture of the famous Roosevelt Hotel in Hollywood to life: http://www.youtube.com/watch?v=TzWE_PpPjig
WHEN: Thursday, July 21, from 9:30 pm PST to 11:00 pm PST and Friday, July 22, from 9:00 pm PST to 11:00 pm PST.
About Saints Row: The Third
Years after taking Stilwater for their own, the Third Street Saints have evolved from street gang to household brand name, with Saints sneakers, Saints energy drinks and Johnny Gat bobble head dolls all available at a store near you. The Saints are kings of Stilwater, but their celebrity status has not gone unnoticed. The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute. Refusing to kneel to the Syndicate, you take the fight to Steelport, a once-proud metropolis reduced to a struggling city of sin under Syndicate control. Take a tank skydiving, call in a satellite-targeted airstrike on a Mexican wrestling gang, and defend yourself against a highly-trained military force using only a sex toy in the most outlandish gameplay scenarios ever seen, igniting a city-wide war that will set Steelport on fire. Strap it on.
THQ Inc. (NASDAQ:THQI – News) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at www.thq.com. THQ and their respective logos are trademarks and/or registered trademarks of THQ Inc.