I don’t think we’ve ever seen so many rumors and reports about movies going or not going as we have this year. It’s being reported that while there might not be a panel, there could be a viral campaign centered around S.H.I.E.L.D. This includes having set pieces around the floor and even a recruiting station for S.H.I.E.L.D. Sounds pretty interesting doesn’t it? Here’s the article from Firstshowing!
As was teased with WonderCon, S.H.I.E.L.D. is becoming the main focus of Marvel’s viral marketing efforts at comic book conventions, and in San Diego this year they’re going all out. More vehicles (sponsored again by Acura, but of course) will be scattered throughout, along with more S.H.I.E.L.D. personnel. We’ve also heard that the massive Helicarrier bridge is a very important set piece in the actual movie, and might be the centerpiece for Marvel’s booth this year, just like Odin’s giant throne was the centerpiece last year (but that’s not 100% confirmed and won’t be until someone gets photos from the showfloor). Oh and apparently there will be footage showing on screens at the booth. But we’re not exactly sure what – likely the teaser.
We also heard that some of the cast, including Chris Evans (Cap), Chris Hemsworth (Thor), Robert Downey Jr. (Iron Man), Scarlett Johansson (Black Widow), Jeremy Renner (Hawkeye) and Mark Ruffalo (Hulk), might show up for signings at Marvel’s booth. Of course, with any actor, their availability changes in an instant (especially considering they’re all still shooting Avengers) and I’m sure we’ll hear more closer to Comic-Con. That said, this does make sense, as Captain America comes out the same Friday, July 22nd, as Comic-Con. Maybe they’re planning to launch that secret teaser trailer that night (starting Thursday at midnight shows) and run it on the showfloor throughout the weekend, with signings and more.
This is only part of the article. Be sure to check out Firstshowing for more juicy details!