This bit of information comes from @evico on Twitter who’s been on top of things as of late! You can read the complete Press Release here.
Break Media Partners With Zachary Levi on “Nerd Machine” Videos and Events at Comic-Con International 2011
Web’s top comedy destination and NBC star to offer a unique experience to Comic-Con attendees and fans, with original videos and a “Nerd HQ” at the event
NEW YORK–(BUSINESS WIRE)–Break Media, a leading creator and distributor of digital video content, today announced a new partnership with Zachary Levi and “The Nerd Machine” to produce a series of videos and events at the 2011 Comic-Con International Convention being held in San Diego on July 21-24. Break Media and Levi, along with his celebrity friends, will work together to create original videos to be launched at “Nerd HQ,” a home base at Comic-Con for fans and famous faces in nerd culture.
“We’re thrilled to be working with Zac and his crew to celebrate the nerd culture behind Comic-Con,” said Jonathan Small, SVP Editorial and Programming of Break Media. “Zac’s connection with and affinity for all things nerd, coupled with our production capabilities and our unparalleled reach into this audience on the web, will make Nerd HQ the ultimate destination for attendees and fans alike.”
Leading up to the four-day event in San Diego, Break Media will produce and distribute three parody, nerd-themed public service videos, to be promoted on Break.com and on a custom Nerd HQ channel throughout the month of July. Live updates from the Nerd HQ event at Comic-Con—including photo galleries and highlights from celebrity panels—will be featured on the online channel and through editorial coverage across various Break Media properties including Game Front and Screen Junkies.
“The Nerd Machine is truly excited to be working with Break Media on the maiden voyage of the Nerd HQ,” said Zachary Levi. “It’s an intense labor of love, and Break’s passion has been evident from day one–they’re an incredibly diverse and powerful ally, and have brought so much validation to our vision of what we want to accomplish, not just with the Nerd HQ, but also in years to come.”
In the last year, Break has expanded into the 34th-largest web property and a top-five video ad network in the US, streaming more than 2 billion videos each month. Break.com is currently the top comedy destination on the web according to comScore, and the company has also ramped up its original video production arm, putting itself on track to produce thousands of original videos this year. The partnership with Levi comes on the heels of the company’s recent hiring of entertainment industry veteran Greg Siegel as SVP Entertainment Development. Siegel manages Break Media’s entertainment partnerships as the company ramps up in-house original video productions.